DVB
CASE STUDY

תמונה ראשית לאתר דיויבי

RESEARCH

UX RESEARCH

PROJECT OVERVIEW

Drone Video Bank is an innovative platform that serves as a comprehensive solution for accessing and creating drone footage. By combining a vast library of high-quality stock footage, a global network of professional drone pilots, and advanced AI video generation capabilities, the platform addresses the diverse needs of content creators, marketing agencies, and advertising professionals. With a subscription-based business model, exclusive member benefits, and an easy-to-use interface, Drone Video Bank is poised to revolutionize the drone footage industry.

THE PROBLEM

The increasing demand for high-quality aerial footage has highlighted several gaps in the current market. Many content creators and agencies face difficulties sourcing affordable, high-quality drone footage. Procuring customized drone footage within a short timeframe is often cumbersome and expensive. The lack of tools for creating AI-generated drone footage restricts creative possibilities, while professionals frequently need to source footage, equipment, and services from multiple vendors, leading to inefficiencies. Drone Video Bank was created to bridge these gaps by offering a centralized platform that combines stock footage, on-demand customization, AI capabilities, and exclusive benefits for its members.

DESIGN CHALLENGES AND SOLUTIONS

MARKET RESEARCH

I conducted studies of five dashboards of systems from different fields and here are my conclusions

Pricing Strategy

The subscription model was priced at $360 annually, with a 3-day free trial to encourage sign-ups. Additionally, the 10% commission on on-demand orders ensures sustainable revenue growth.

Competitor Analysis

Existing platforms are either narrowly focused on stock footage or lack the customization and AI capabilities offered by Drone Video Bank.

Demand Analysis

The growing reliance on drone footage in marketing, advertising, and filmmaking underscores the need for affordable and high-quality solutions.

Shutterstock
Envato
Artlist

USER STUDY

marketing agencies

  • Needs easy navigation and access to high-quality stock footage.
  • Reliable and timely customized footage delivery.
  • Cutting-edge tools for innovative video creation.
  • Additional benefits to enhance the value of subscription plans.

CONTANT CREATORS

  • Needs easy navigation and access to high-quality stock footage.
  • Reliable and timely customized footage delivery.
  • Cutting-edge tools for innovative video creation.
  • Additional benefits to enhance the value of subscription plans.

Advertising agencies

  • Needs easy navigation and access to high-quality stock footage.
  • Reliable and timely customized footage delivery.
  • Cutting-edge tools for innovative video creation.
  • Additional benefits to enhance the value of subscription plans.

Information Architecture

After reviewing and considering the results of my user and market research I have come up with the following system architecture.

ארכיטקטורת מידע דיויובי

Wireframes

וויירפריים למסך הבית

DESIGN

user interface

Colors

Fonts

App design

דילוג לתוכן