SELLME
CASE STUDY

RESEARCH

UX RESEARCH

PROJECT OVERVIEW

Sellme is a social network for selling, buying and delivering second hand products. The app is based on the Tiktok concept of uploading videos. The uniqueness of the application is purchases within the application, the possibility of delivery of the product, partner marketing and product usability tests done by uploading videos of the product.

THE PROBLEM

The user needs a simple, convenient, and reliable way to buy second-hand products without the hassle of traveling to inspect items or worrying about delivery. The Sellme app was specifically created to streamline all aspects of buying and selling second-hand goods, ensuring a seamless experience for users through integrated solutions for product discovery, trust, and logistics.

DESIGN CHALLENGES AND SOLUTIONS

MARKET RESEARCH

As part of my research, I've studied over 10 different mobile apps,
top issues that came up from the research:

Upload & Buying Process

For a good engagement, the videos need to be valueable and the proccess to upload post and the buying proccess need to be easy and short.

Onboarding

As part of the onboarding process, it is important to show the user the special features of the application, what value the application will give us, how to use the features correctly, and what information I would like to know about the user at the very beginning.

Register

It's important to make the registration process simpler. Hence, the user shall be able to sign up via different platforms: by phone, Google and Facebook.‍

Yad2

Instagram

Pinterest

TikTok

USER STUDY

Young couples

Young couples who bought an apartment usually put all their capital into buying the house and there is no money left to buy new furniture. Buying second-hand furniture lowers the costs.

Students

Students and young people who rent apartments move apartments with high frequency, which causes them to change furniture with high frequency in order to adapt to the new apartment.

YOUNG PARENTS

Parents of small children/toddlers use second-hand products for their children because it is used for a very short period of time and therefore most of the products are in good condition. In addition, children's and baby products in stores are sold at too high prices and since the use of these products is for a short time, these expenses are too heavy for the young parents.

car industry

In the field of car trading, a good video that presents the car in a flattering and accurate way can help in its sale. In this case the sale will be outside the application.

real estate

In the field of real estate, an accurate video according to important parameters of the property will help the user to scan the property in a good way and decide whether the property is relevant for him. In the field of car trading, a good video that presents the car in a flattering and accurate way can help in its sale. In this case the sale will be outside the application.

Information Architecture

After reviewing and considering the results of my user and market research I have come up with the following app architecture.

Wireframes

DESIGN

user interface

Colors

Fonts

illustrations & infographics

App design

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